If you’re doing any kind of business online then you know that it isn’t as easy as most ‘guru’s’ say it is.

But, it isn’t that hard either…

Today’s message is about the very basic things you need to do business online and the order in which you need to have them in place.

It seems obvious, but the very first thing you need to do business online is a product to promote.

It doesn’t matter if it’s your product or someone else’s product you’re selling as an affiliate… you need something to promote if you’re going to make money online.

I have stated in previous messages that the hardest part of marketing online is finding a hot product to promote.

Where do you find a hot product?

Look first to the market… find a market that is rabid, crazy and out-of-control… or as Gary Halbert calls them, “a starving crowd".

Your market must be very hot… selecting the product becomes a piece of cake if you look at the market first.

Let me give you an example… one of the hottest markets right now is for secrets on how to generate highly quality traffic to your site.

After all, without the ability to get those rabid, crazy people in this market to your site, what good is it?

Let me give you another example… a hot market right now is for music online… iTunes and Rhapsody are cashing in on this huge market.

All you do is find the market… and match the product to the market demand as close as possible.

Once you find the market, selecting the product to sell is easy.

A so-so product sold to a HOT market will always out-perform a great product being sold to a luke-warm or complacent and declining market…

Find the hot market first and then find a product to fill the demand.

Most people get this important step wrong… they seek out a great product only to find out later that there is no demand in that market… even for a great product.

Don’t let that happen to you… find the market first.